I just switched on iTunes Genius. I have used it in the past, but haven't used it since getting our MacBook over a year ago. There a few people who think that sharing your iTunes library is a little concerning (including my wife), but I don't see any big worry, especially considering all the other stuff I share online about myself. The one thing I do do (yes, I said do do) is to clear the comments field for the music I have purchased from gray Russian sites.
So, with Genius, you can simply pick a track and hit the Genius button and it will create a new playlist from your library based on a set of magical and mystical attributes from iTunes users world wide. For me, with a iTunes library that is large, but not very fat, it gives me a refreshing way to create a fresh playlist with forgotten old tracks, mixed with new tracks looking for a home. It also has a sidebar with purchase recommendations that is good for those people who don't have a large library or those looking for new stuff.
The latest release of iTunes also creates some automatic genre based Genius Mixes with funky names like Neo-Soul, Surf/Garage Revival and Electro-Pop.
Another feature in iTunes that I haven't used much is the iTunes iMix, I've uploaded one as a test, but not published yet. I may spend a little time composing a few if there is an audience out there for my tastes in music.
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